From left: Clara Grelsson from Mindshare, Sargon Demirdag from Samsung, Emma Cedell from Samsung, Jenny Fisher-Toivo from Samsung, Mikael Christenson from Mindshare, Lovisa Smedberg from Acceleration. Photo: Magnus Sandberg

The changes seen in the media landscape over the recent years have led Samsung Nordic to review several of its agency collaborations. As a result, Acceleration Nordic together with Mindshare secured a prestigious partnership with Samsung, which Starcom and Cheil previously managed. While Starcom will continue to handle offline media purchases (primarily TV), Acceleration and Mindshare will take over Samsung’s digital marketing and lead the Nordic account.

“In collaborating with Mindshare we used our strategic expertise in applying data and technology effectively to deliver business results to help win the pitch together. By combining our MarTech skills with Mindshare’s media strategy and execution experience, we can offer Samsung a strong data-first media solution that supports their digital transformation needs both now, and in the future. We have demonstrated that we are stronger together and offer something unique for Samsung. I’m looking forward to developing this successful partnership with Mindshare and I’m excited to build our relationship with the Samsung team.” Andreas Nordfors, Executive Director of Tech Solutions at Acceleration Nordic

The collaboration between the Acceleration Nordic team and Mindshare Sweden continues to grow, building on a strong track record of winning and expanding clients’ businesses together.

“We are happy and proud that Samsung has chosen to give us this trust. Mindshare continues to grow and develop as an agency and we are further strengthening our collaboration in the Nordics together with Acceleration and Group M Nexus. It feels fantastic to have the opportunity to help Samsung change its visibility throughout the Nordics and together we will be able to deliver deep world-class digital expertise that perfectly matches Samsung’s needs.” Clara Grelsson, CEO of Mindshare Sweden