Volvo wanted to understand the complex path from discovery to the purchase of their cars. Customer data resided at the car dealers. So, how could we help them harness their first-party data to better understand the customer journey and optimize their media investments?
Our ambition was to capture the unique journey of Volvo customers, so we provided both the methodologies and the technology to connect their first-party data points and better engage customers, ultimately improving the cost-effectiveness of their marketing.
For seven of Volvo’s top passenger cars, we:
The Marketing Mix Application to Volvo’s budget has resulted in substantial changes to spend allocations and an optimized media budget performance.
This project was also shortlisted for the WPP Extraordinary Awards and published on Think with Google