Unlock the Potential of Your Data: Performance and Privacy in the New Ad Ecosystem

Meta x Acceleration white paper

How do you measure your digital marketing and its effect across channels in the absence of third-party cookies and personal identifiers?

Together with Meta and leading Nordic brands Tele2, Stadium and Klättermusen, we explore two outcomes of the recent changes to the ad ecosystem:

  • The need to leverage first-party customer data in a privacy-safe way
  • The need to measure the business impact of advertising differently

Contents

01 The Future of Performance and Measurement
02 The Opportunity of the New Ad Ecosystem
03 A Tool for Leveraging First-Party Data
04 Two Ways of Implementing CAPI

CAPI Anonymizes and Aggregates Data for Lift Studies

05 Why Your Match Quality Matters
06 Case Studies: Strong Match Quality Through CAPI

Tele2
Stadium
Klättermusen

07 How to Measure Incrementality in the New Ad Ecosystem
08 Case Studies: Measuring Business Impact with Conversion Lift

Stadium
Klättermusen

09 Taking Measurement to the Next Level
10 Creating Future-Proof First-Party Data Solutions
11 Executive Summary
Learn more about Conversions API

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